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    Follow Up Guaranteed to Help You Sell Houses
    by Susan Adams


    Ever thought how to remind someone of the houses they visited that they liked? For any sales person, getting someone to imagine themselves with the product is vital to getting a sale. For example, auto sales people always want to put you in the car. Here's a way for you to do this after they've seen the home. As a realtor, your challenge is once they go home. While they're in the house, they like it, but after they leave, they start to forget what they saw.

    What if, while they're in the home, you take a digital photo of them in their favorite room? Maybe they love the kitchen. Take a picture. I bought my current home because I loved the kitchen. I have a 100 year-old house, and re-modeled kitchens were few and far between in my price range.

    Now what to do with the photo? There are a couple of things. Download the photo to a card or a post card. Send them the card. You've now accomplished two important things:

    - You've followed up in a unique way.

    - You've put them back in the house.

    What a great way to be back in the moment.

    If you don't want to use the above method, send the photo in the mail. It's not as eye-catching as a personalized card, but will accomplish your purpose.

    I coach realtors all the time on the importance of being different in the eyes of the customer. With home prices declining, many buyers are skeptical of what you do to earn your fee. The more you try to stand out from the crowd, the easier it will be to get future referrals. If customers don't feel appreciated, they'll never refer any business your way.

    Take a little time, expend some effort. It will serve you well in these rocky real estate times

    Former Learjet Sales Star, Susan Adams, has sold products and services for some of the world's most respected companies.....General Electric, Pitney Bowes and Bombardier Aerospace.

    She takes a 'real world' approach to all sales topics. 'Successful sales people are experts at having conversations with customers. If you can empathize with people, create an environment of trust and really listen to their concerns, you'll be a top sales performer.' More importantly, you'll be able to develop long term relationships with your customers.Susan has successfully sold to CEO's, High Net Worth Individuals and celebrities. Twenty one years of talking to customers has give Susan a unique perspective on how to build a sales presentation that connects with your customers, and compels them to buy.

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